The Foxes boss reckons the days are long gone when they were easy prey in any fight to keep their star players.
Time was that a fistful of cash was enough to leave the bandits riding out of town with their bounty come what may.
But TV money and meg-rich owners has changed the landscape and Rodgers underlined that unless someone meets their valuation for the Three Lions star, Maguire goes nowhere.
“Harry doesn’t need to be sold”
Rodgers said: “I’ll repeat myself, Harry doesn’t need to be sold. We won’t have to sell to get money and that’s the beauty of this club. It’s in a great position financially.
“Money-wise the game has totally changed, not just in this country but throughout Europe. It’s the way the game has moved on. Lots of teams, not just the big teams have financial resources, some through ownership and others through that and what’s in the game, like TV etc.
“What I am interested in is Leicester and we’re in a great position where we have absolutely brilliant owners who are ambitious but not unrealistic with it. They know that to develop something you need stability and growth, improving year on year. That’s what we’re looking to do.”
He added: “It’s pretty simple really and we’re quite relaxed about it. Harry is a top class player and has attracted interest with two bids coming in. But they are nowhere near meeting the valuation of the club.
“He loves playing here. I can understand the attraction of clubs like United or City. We’re not naïve. One are the champions and the other has a great history in the game but like I say, he loves being at Leicester. Until anything changes that’s the way it is.”
“I don’t know the ambitions of Manchester United! But I know the ambitions of ourselves and it’s the reason I came here. I want to be competitive and to challenge but I understand where the top six teams are and the level they are at. There are other teams also trying to do the same thing.”
Maguire recently signed a long-term £130,000 a week at Leicester but knows he could double his wages if he landed a move to United or City. Rodgers says the 26-year-old’s behaviour has been exemplary.
“Harry’s relaxed about it and so are we. He’s been absolutely brilliant. I’ve been in this situation a number of times and it can be very, very difficult for players. But he’s a special guy. He’s never once sulked – he’s just got on with it.
“I’ve been in this situation a number of times and I’ve seen how it can affect players – absolutely naturally. Players want stability. But he’s shown his true commitment and I tip my hat to him.
“He hasn’t said a thing. He’s just got on with it. He really respects the club in terms of his contract and understands there’s a valuation. He’s a premium player – a top class centre half and he’s going to be coveted and there’s a price to pay for that quality.”
“There’s a bit of time to go but at this moment in time we’re quite relaxed. There’s been a lot of speculation about various bids that have gone in, medicals and all that but it’s been nowhere near as active as that. One player, two clubs, a bid each and that’s about it.”