Manchester United and Chelsea have been linked with the versatile midfielder.
He has a tantalising £37.5m release clause which has fuelled speculation that a Premier League club could swoop.
But Roberto – who bagged a goal in last night’s 2-0 triumph over Real Betis – says he wants to stay at the Nou Camp.
“I’m happy. [Against Real Madrid in the Super Cup] I was happy on a personal level and I felt comfortable today, too. I played in my favoured midfield position.
“I started at the Bernabeu and the coach has given me confidence.
“I’ve scored today and I want to be important.
“Sergi Roberto has been linked with Man Utd and Chelsea”
“In pre-season I wasn’t starting, but now in the official matches I am playing more.
“I want to continue here and continue like this.”
Roberto can be deployed in midfield, at full-back or as a winger.
He played primarily at right-back last term and acquitted himself well.
However, the Spain international prefers to play in a central attacking role.
Since making his debut in 2010, he’s struggled to establish himself as a regular starter.
Roberto has made 96 appearances for the club, scoring one goal.