That’s according to football consultant Ian McGarry, who says sending people to watch transfer targets and communicate face-to-face with them works brilliantly for the Reds.
United have made some below-par signings since Sir Alex Ferguson left the club in 2013.
They spent £130m alone on Angel Di Maria, Morgan Schneiderlin and Memphis Depay, who made 132 appearances between them before being sold for a combined fee of £80m.
And McGarry feels they could learn something from their arch-rivals over on Merseyside.
“It’s worked brilliantly for Liverpool in terms of their stats analysis guys. They’ve got it absolutely right”
“When it comes to Manchester United, they sort of put the cart before the horse when Ed Woodward decided to employ a massive scouting network, decided upon by headhunters,” he told The Transfer Window podcast.
“What they should have done is actually asked the coaching staff, and by that I mean the manager as well, ‘how would you like to build this? How should we move forward and get best value, best players into this club?’
“‘Cos they’re the ones who actually will lose their job if that player doesn’t perform. The buck will always stop with the coaching staff and the manager, and yet they’re being provided with players who they didn’t ask for, they didn’t actually recommend, but stats analysis teams recommended and then the guys who make the decisions said ‘yeah we’ll take him instead.’
“Listen, it’s worked brilliantly for Liverpool in terms of their stats analysis guys. They’ve got it absolutely right.”
McGarry’s claim came after:
He continued: “But they also send people to watch the player and talk to him, talk to his family or his agent, everything else.
“What other clubs don’t do is put that bit of personal input in and what happens is you maybe end up with a player like Lindelof or Alexis Sanchez who have failed to integrate – Sanchez in particular has been an absolute flop for the money that’s been invested in him and his future contract.
“Ok, maybe they don’t have to watch him play, but if they’d asked properly about what his mood swings are like or his background or where he likes to walk his dogs, then they might not have spent the money.”
Liverpool moved back to the top of the Premier League by winning 2-1 away at Fulham on Sunday.
Sadio Mane fired the Reds in front after 26 minutes, but former Anfield star Ryan Babel equalised for the home side 16 minutes from time.
That was before Klopp’s men were awarded a penalty seven minutes later when Sergio Rico was deemed to have brought down Mane inside the box, allowing James Milner to convert from the spot and seal three points for the visitors.
Unfortunately for Liverpool, Manchester City will leapfrog them back into first place if they win their game-in-hand at home to Cardiff.